Hi, I'm Sarah Hiner,
Creator of
21 Day Awakening Happiness with Sarah Hiner 

How did I find my happy? This is my story…

I have always been a student of human behavior.  It totally fascinates me.  

That’s why I majored in Psychology at Hamilton College (coincidentally also the alma matter of B.F. Skinner, renowned psychologist and founder of Behaviorism)… and spent the first seven years of my career in advertising learning the fine art of “emotional and behavioral manipulation.”

As fun as it was to sell the children's drink Kool-Aid, ice cream and laxatives to the masses,  I soon realized that I preferred to help empower people with knowledge rather than merely manipulate their behavior and thinking.  Hence, I joined the highly respected publishing company Bottom Line Inc., publishers of information that helps people be more in control of their own lives.   Bottom Line was also our family business. It was started by my parents in the basement of our home, and my siblings and I were “drafted” to work there from when we were very young.

Over the course of the next three decades, I had the privilege of working in virtually every department of the company (except art and computers.. I am neither an artist nor a technologist) and getting to know personally many of the thousands of experts we interviewed for the publication. Whether editing articles, interviewing the experts, or dining with them I watched, learned and grew.  The thing I came to realize was that each expert was incredibly  knowledgeable in their slice of the pie - but they were so busy focusing on that slice, they did not have the time or inclination to look beyond their world and across different areas of life.

I had the unusual catbird seat that watched it all.  I could learn about re-wiring the brain from one expert, and hormones from another.  Challenges of aging as well as the process of child development.   

At the same time I watched the world get more emotionally fragile and physically ill.  I didn’t want my two children - or my family and friends - or anyone -  suffering in that way. 

The result: a passion to help people reach a new understanding of why they feel the way that they do, and a program that actually helps them be more in control of those feelings.  And so, I created the 21 Day Awakening Happiness with Sarah Hiner program.

Thanks for trusting me to help you help yourself.